FAQ
EVERYTHING YOU
NEED TO KNOW.
Straight answers to the questions we get asked most about programmatic, paid search and paid social.
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Frequently Asked Questions
What is programmatic advertising?
Programmatic advertising is the automated buying and selling of digital ad space using software, where each impression is decided in milliseconds based on who's viewing and what the advertiser wants to achieve. Instead of manual negotiations, a DSP uses data signals — context, location, device, first-party audiences — to decide in real time.
How does programmatic advertising work?
When someone loads a website or app, an instant auction happens in the background. If that person matches your targeting, your ad can appear in milliseconds. You set the audience, budget, and goal, and the platform automatically shows your ads where they'll perform and optimizes over time.
What's the difference between programmatic and Google/Facebook ads?
Google and Facebook ads run inside their own platforms. Programmatic buys ads across a much wider set of websites, apps, and channels — including streaming/CTV and audio — through one system. Use Google/Facebook for reach inside those ecosystems; use programmatic for broader reach and cross-channel targeting.
How much should I budget for paid search?
It depends on your cost per click, desired conversions, and conversion rate. A simple estimate: monthly budget = desired conversions × cost per conversion. Cost per conversion = average CPC ÷ conversion rate. We're happy to walk you through a free estimate on a 30-minute audit call.
Which DSPs do you work with?
We're integrated with 13 DSPs including The Trade Desk, DV360, Yahoo DSP, Xandr, Amazon Advertising, Vistar Media, Samsung Ads, Adelphic, Spotify Ads, Adobe Advertising Cloud, Infillion, Media.Aisle, and The Lumen. This gives us access to inventory no single-platform setup can match.
Do you offer transparent reporting?
Yes — always. We provide real dashboards with actual campaign data, not vanity metrics. You see exactly where every dollar goes, what's performing, and what we're optimizing. No black boxes.